Difficulty: Easy
Correct Answer: Only II and III are implicit
Explanation:
Introduction / Context:
The ad highlights a convenience feature (doorstep account opening). We must find the assumptions that make this pitch effective.
Given Data / Assumptions:
Concept / Approach:
Ads typically assume a competitive market and that a highlighted differentiator affects consumer choice. They need not assume absolute uniqueness, only perceived advantage.
Step-by-Step Solution:
1) II is implicit: the ad exists to influence choice; if customers were not swayed by convenience, the message would be pointless.2) III is implicit: emphasizing added convenience presumes a competitive landscape where such features matter.3) I is not necessary. Even if other banks offer similar services, Bank X can still promote its own convenience to win customers.
Verification / Alternative check:
Marketing communication usually assumes contestability of demand and responsiveness to features.
Why Other Options Are Wrong:
Common Pitfalls:
Avoid conflating “we offer” with “only we offer.”
Final Answer:
Only II and III are implicit
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