Introduction / Context:
This is a persuasive advertisement. It leverages student/parent desire for success and claims a reason (“excellent teaching by excellent teachers”) for achieving it. Identify the beliefs the ad relies on to be effective.
Given Data / Assumptions:
- I: “Sure success” is a valued goal for the audience.
- II: Students who join tuition generally look for guaranteed success.
- III: Excellent teachers alone do not ensure success (a statement that undermines the ad’s claim).
Concept / Approach:
- Persuasion assumes the audience values the promised benefit (I) and that the promise matches audience expectations (II).
- III contradicts the ad’s implied causal pitch (“excellent teaching” → “sure success”), so it cannot be an assumption of the advertiser.
Step-by-Step Solution:
Keep I: Without the desirability of “sure success,” the message would not resonate.Keep II: The ad implies that students join tuition seeking assured results; it aligns with audience expectations to be persuasive.Reject III: It runs counter to the ad’s own reasoning; advertisers would not assume a premise that weakens their promise.
Verification / Alternative check:
If I or II is false, the advertisement loses appeal. If III were true as an assumption, the ad’s claim would be incoherent.
Why Other Options Are Wrong:
II and III or I and III include a premise that negates the ad. Only II ignores desirability. “All” includes the self-defeating III.
Common Pitfalls:
Mistaking a possible real-world caveat (“teachers alone may not suffice”) for the advertiser’s assumed premise.
Final Answer:
Only I and II are implicit
Discussion & Comments