Difficulty: Easy
Correct Answer: Only III is implicit
Explanation:
Introduction / Context:
In assumption questions, we test which hidden belief must be true for a statement or advertisement to make sense. Here, a furniture company promotes an exchange offer as the “simplest and most cost-effective way to upgrade” one’s home by giving 25%–33% off when old furniture is exchanged.
Given Data / Assumptions:
Concept / Approach:
Advertisements presuppose an audience with needs aligned to the pitch. A claim of “simplest” and “cost-effective” specifically targets buyers seeking an easy, economical upgrade path. We must check which assumption is necessary for this pitch to be meaningful.
Step-by-Step Solution:
Verification / Alternative check:
If we negate Assumption III (no buyers want affordable, low-hassle upgrades), the ad’s promise loses its persuasive foundation. Negating I or II does not invalidate the ad’s logic.
Why Other Options Are Wrong:
Common Pitfalls:
Confusing the ad’s target segment (value-seekers) with all potential customers, or assuming demand is zero without offers.
Final Answer:
Only III is implicit
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