Introduction / Context:
This advertisement promises attractive photographs for everyone. The persuasion relies on beliefs about what photography can achieve and what customers value.
Given Data / Assumptions:
- I: Beauty concerns are specific to youngsters.
- II: Photographic techniques (lighting, makeup, angles, editing) can yield beautiful photos regardless of inherent looks.
- III: People value being perceived as beautiful.
Concept / Approach:
- To promise “we will make you beautiful” in a photo, the studio must assume that photographic processes can enhance or transform appearance (II).
- To attract customers, it must assume people desire beauty or being seen as beautiful (III).
- I is unnecessarily narrow; the ad is not limited to youth and does not presuppose that only youngsters face this issue.
Step-by-Step Solution:
Keep II: It is the operational premise of the offer.Keep III: It is the motivational premise for customers to buy.Discard I: The target audience is general; beauty concerns are not asserted as youth-specific.
Verification / Alternative check:
If II were false, the promise would be hollow. If III were false, the ad would have no appeal. The ad’s validity does not hinge on the age of prospects.
Why Other Options Are Wrong:
Options containing I add an unnecessary demographic restriction. “Only III” omits the technical feasibility premise II. “All” includes the undue I.
Common Pitfalls:
Assuming a particular age segment when the message is explicitly universal (“if you are… if you are not”).
Final Answer:
Only II and III are implicit
Discussion & Comments