Statement: The largest computer manufacturer slashed prices of most desktop models by about 15% with immediate effect. Assumptions: I. The company may incur heavy losses because of the price cuts. II. Sales of the company’s desktops may increase in the near future.
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AOnly Assumption I is implicit
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BOnly Assumption II is implicit
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CEither Assumption I or II is implicit
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DNeither Assumption I nor II is implicit
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EBoth Assumption I and II are implicit
Answer
Correct Answer: Only Assumption II is implicit
Explanation
Introduction / Context:Price reductions aim to stimulate demand, gain share, or clear inventory. We separate necessary demand-side assumptions from speculative cost-side consequences.
Given Data / Assumptions:
- Action: immediate ~15% price cut on most desktop models.
- No explicit comment on margins or loss-leadership strategy.
Concept / Approach:The business rationale presupposes that lower prices will increase sales volume (II). Losses (I) are not necessary; price cuts may be funded by efficiencies, scale, or prior markups and can remain profitable.
Step-by-Step Solution:1) Without II, the cut would not advance typical objectives (volume/share).2) I adds an outcome (losses) that is neither required nor implied.
Verification / Alternative check:Many price promotions increase contribution through elasticity; losses are not inherent.
Why Other Options Are Wrong:They either omit the demand premise or add an unnecessary negative financial assumption.
Final Answer:Only Assumption II is implicit.