Statement:\n“X chocolate is an ideal gift for someone you love,” says an advertisement.\n\nAssumptions:\nI. People generally give gifts to their loved ones.\nII. Advertisements like this can influence people's choices.\nIII. Chocolate is acceptable as a gift item.\n\nWhich of the above assumptions are implicit?

Difficulty: Medium

Correct Answer: All I, II and III are implicit

Explanation:


Introduction / Context:
Advertising statements depend on background beliefs about consumer habits and what counts as an appropriate product for a context. Here the ad positions chocolate as an “ideal gift” for loved ones. We need to identify which assumptions must be true for the message to resonate and have persuasive force.


Given Data / Assumptions:

  • Claim: X chocolate is an ideal gift for someone you love.
  • Assumption I: People give gifts to loved ones.
  • Assumption II: Advertisements influence consumer behavior.
  • Assumption III: Chocolate can be a gift item.


Concept / Approach:
For an ad to work, (a) the gifting context must exist, (b) the product must fit the context, and (c) the ad must be capable of nudging choices. All three assumptions are reasonable and together underwrite the communicative strategy of the ad.


Step-by-Step Solution:

1) If people did not gift loved ones, the “ideal gift” framing would lose relevance (validates I).2) If chocolate were not regarded as a gift item, the core claim would be incoherent (validates III).3) If advertisements could not influence choices, the ad would not justify its own existence as persuasion (validates II).


Verification / Alternative check:


Why Other Options Are Wrong:

• Any subset omits at least one necessary background belief (gifting practice, product suitability, or ad influence).


Common Pitfalls:
Over-narrow reading: thinking only persuasion is assumed. In fact, social practice (gifting) and product suitability are equally presupposed.


Final Answer:
All I, II and III are implicit.

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