Difficulty: Medium
Correct Answer: All I, II and III are implicit
Explanation:
Introduction / Context:
Advertising statements depend on background beliefs about consumer habits and what counts as an appropriate product for a context. Here the ad positions chocolate as an “ideal gift” for loved ones. We need to identify which assumptions must be true for the message to resonate and have persuasive force.
Given Data / Assumptions:
Concept / Approach:
For an ad to work, (a) the gifting context must exist, (b) the product must fit the context, and (c) the ad must be capable of nudging choices. All three assumptions are reasonable and together underwrite the communicative strategy of the ad.
Step-by-Step Solution:
Verification / Alternative check:
Why Other Options Are Wrong:
Common Pitfalls:
Over-narrow reading: thinking only persuasion is assumed. In fact, social practice (gifting) and product suitability are equally presupposed.
Final Answer:
All I, II and III are implicit.
Discussion & Comments