Interpreting an aphorism about fashion cycles — from 'Fashion is a form of ugliness so intolerable that we have to alter it every six months', decide whether designers misunderstand the public or whether the public is highly susceptible to novelty

Given data

• Aphorism: Fashion changes rapidly because the old becomes intolerable; newness is prized.
• Conclusions:
  • I: Fashion designers do not understand the public mind.
  • II: The public at large is highly susceptible to novelty.

Concept/Approach

Rapid alteration aligns with consumer susceptibility to novelty, not with designers' ignorance. The quote emphasises public appetite for change.

Step-by-step logic1) Nothing indicates designers' misunderstanding; indeed, frequent changes could reflect understanding ⇒ I does not follow.2) Continual alteration every six months implies the public embraces novelty ⇒ II follows.

Verification/Alternative

Industry practice of seasonal collections capitalises on novelty-seeking behaviour, supporting II.

Common pitfalls

• Attributing motive or competence to designers when the statement comments on consumer response.

Final AnswerOnly conclusion II follows.