Statement: “Buy pure and natural honey of company X,” says a newspaper advertisement. Assumptions: I. No other company supplies pure and natural honey. II. People read advertisements (and can be reached through newspapers). Which of the above assumptions is implicit in the statement?

Introduction / Context:This item focuses on the communicative presuppositions of advertising. A brand urges readers to “buy pure and natural honey” via a newspaper ad. We must decide whether the ad assumes market exclusivity or simply assumes that advertising channels reach and influence potential buyers.

Given Data / Assumptions:

• Medium: Newspaper advertisement.
• Assumption I: No other company supplies pure and natural honey (exclusivity).
• Assumption II: People read advertisements, i.e., the channel has audience reach and attention.

Concept / Approach:For an advertisement to be worth placing, the advertiser must believe the audience will see it; thus II is necessary. By contrast, I is a very strong, unnecessary market claim. An ad can recommend brand X even in a competitive field with multiple pure-honey suppliers; exclusivity is not presupposed.

Step-by-Step Solution:

Verification / Alternative check:

Why Other Options Are Wrong:

Common Pitfalls:Reading “we are pure” as “only we are pure.” Most marketing copy asserts quality without claiming monopoly.

Final Answer:Only Assumption II is implicit.