Difficulty: Medium
Correct Answer: if both Assumption I and II are implicit
Explanation:
Introduction / Context:Promotional statements typically rest on two pillars: the substantive claim (here, the health value of exercise) and a pragmatic belief that messaging can influence audience behavior. The advertisement’s force relies on both.
Given Data / Assumptions:
Concept / Approach:For the ad to be meaningful, the issuer must believe the propositional content (I) and also believe that broadcasting it has some effect (II). If either were missing, the choice to advertise would be irrational or insincere.
Step-by-Step Solution:
1) The ad asserts necessity, so it presupposes the truth or broad acceptance of that necessity (I).2) Advertising presupposes communicative efficacy—some audience responsiveness (II).3) Therefore both I and II are implicit.Verification / Alternative check:Even if the ad were persuasive to only a fraction of viewers, II still holds because it claims some effect, not universal success.
Why Other Options Are Wrong:
Only I or only II: incomplete; the ad needs both content-truth and communicative efficacy.Either: wrong because both are jointly presupposed.Neither: contradicts the purpose of advertising.Common Pitfalls:Confusing “necessary” with “sufficient.” The statement uses “necessary,” not “sufficient,” but the assumption is about the advertiser’s belief, not logical modality.
Final Answer:Both Assumption I and II are implicit.
Discussion & Comments