Difficulty: Medium
Correct Answer: if both Assumption I and II are implicit
Explanation:
Introduction / Context:
A price rise to counter projected losses presupposes that the increase will generate enough extra revenue and that volumes will not collapse so much as to negate the gain. These are classic revenue-management assumptions.
Given Data / Assumptions:
Concept / Approach:
Revenue ≈ Price * Quantity. To raise revenue via price, either quantity must be inelastic or any drop must be modest. Further, the expected additional revenue must connect to the loss figure to justify the policy rationale.
Step-by-Step Solution:
Verification / Alternative check:
If volumes plunged, revenue might fall despite higher prices; the policy would not serve its stated purpose, contradicting the decision logic.
Why Other Options Are Wrong:
Common Pitfalls:
Assuming perfect inelasticity; the assumption is not “no change” but “no drastic fall” sufficient to defeat revenue goals.
Final Answer:
Both Assumption I and II are implicit.
Discussion & Comments