Statement–Courses of Action (media competition and talent attraction): Doordarshan, worried about programme quality amid stiff competition from satellite channels, is considering measures to attract talent; assess which course(s) follow—(I) revise the artist fee structure to attract talent, (II) avoid revising fees until other media revise theirs—on competitiveness and proactivity.
Verbal Reasoning
Course of Action
Difficulty: Medium
Choose an option
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AOnly I follows
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BOnly II follows
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CEither I or II follows
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DNeither I nor II follows
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EBoth I and II follow
Answer
Correct Answer: Only I follows
Explanation
Given data
- Statement: Quality concerns + strong competition → need to attract talent.
- Course I: Revise fee structure for artists to make DD competitive.
- Course II: Wait until other media revise fees before revising.
Concept / ApproachTo compete for talent, proactive, market-aligned compensation is logical; waiting for rivals defeats the purpose.
Step-by-step evaluationStep 1: Course I directly targets the stated goal (talent attraction) via a credible lever (fees).Step 2: Course II postpones action and ties DD's strategy to competitors, undermining competitiveness; it does not follow.
Verification / AlternativeTalent markets respond to timely incentives; leader–follower pricing rarely benefits the laggard in winner-takes-most markets.
Common pitfalls
- Confusing “parity” with “competitiveness.” Proactive differentiation is often required.
Final AnswerOnly I follows.