Value engineering techniques – expert participation Which value engineering technique involves experts of similar rank assembling to generate ideas for product or process development?

Introduction / Context:
Value engineering seeks higher value by improving function-to-cost ratio. Multiple ideation and evaluation techniques are used; knowing when to use each is vital.

Given Data / Assumptions:

• Participants are peers of similar organizational rank.
• Goal is rapid idea generation without criticism.
• Recorder captures ideas for later evaluation.

Concept / Approach:
Brainstorming convenes a group to produce many ideas freely. Deferred judgment and building on others’ ideas are key rules. The homogeneity of rank often reduces inhibition and political friction, encouraging contributions.

Step-by-Step Solution:
Define the functional problem clearly.Gather a peer group and state ground rules (no criticism, quantity over quality at first).Generate ideas rapidly; a facilitator keeps momentum.Cluster and later evaluate ideas using cost–worth analysis.

Verification / Alternative check:
Post-session selection matrices or Pugh charts demonstrate which brainstormed ideas deliver the highest value-to-cost improvements.

Why Other Options Are Wrong:
Delphi uses anonymous questionnaires rather than a same-rank group meeting. Morphological analysis structures the solution space but is not centered on same-rank group ideation. Direct expert comparison ranks options pairwise, not broad ideation.

Common Pitfalls:
Allowing early criticism, insufficient facilitation, or poor documentation can limit creativity and practical outcomes.

Final Answer:
Brainstorming (face-to-face group ideation)