Statement & Assumption — Travel agency ad: “If you desire the best holiday in Europe, join our exclusive EURO package.” Which assumptions are implicit? I. Many Indians travel to Europe for holidays. II. Other travel agencies in India also organize Europe tours. III. Some people may still choose other agencies.

Introduction / Context:
The ad promotes a “best holiday” European package to an Indian audience. We test which premises are necessary.

Concept / Approach:
Assumption I is necessary: without a sizable or at least viable Indian market traveling to Europe, such an ad would lack purpose. Assumption II (competitors exist) and III (some will still pick others) are plausible but not necessary for the ad to make sense—the firm can advertise even in a monopolistic or competitive setting.

Final Answer:
Only I is implicit