Difficulty: Easy
Correct Answer: if both I and II is implicit.
Explanation:
Introduction / Context:
The advertisement appeals to two motives: institutional trust (“Government of India enterprise”) and practical convenience/cost (“no delays, no transaction cost”). We must identify the premises the copywriter relies on.
Given Data / Assumptions:
Concept / Approach:
For such messaging to persuade, two beliefs are required: (I) the target audience tends to trust government-owned entities, so citing that affiliation reduces perceived risk; (II) prospects care about low cost and quick service, so “no delays/no fees” will motivate them. If either belief were absent, the highlighted features would not meaningfully increase conversion.
Step-by-Step Solution:
1) Assumption I aligns with the “safety” claim—trust in public-sector enterprises underpins it.2) Assumption II underlies the utility framing—customers value cheaper and faster service.
Verification / Alternative check:
Advertising commonly couples trust signals with value signals to trigger action; both must resonate to be effective.
Why Other Options Are Wrong:
“Only I” or “only II” ignores half the persuasion strategy; “neither” contradicts basic advertising logic; “either” is insufficient.
Common Pitfalls:
Reading ad copy as mere description; in fact it strategically selects attributes based on audience preferences.
Final Answer:
if both I and II is implicit.
Discussion & Comments