Statement–Assumption — Bank X advertisement: “With ‘Crop Junior Account’ stop worrying about money; concentrate on your studies. Features: no delays, no transaction cost, plus the safety of dealing with a Government of India enterprise.” Assumptions: I. Most people trust transactions with a Government of India enterprise. II. Customers desire the cheapest and most hassle-free service.

Difficulty: Easy

Correct Answer: if both I and II is implicit.

Explanation:

Introduction / Context:The advertisement appeals to two motives: institutional trust (“Government of India enterprise”) and practical convenience/cost (“no delays, no transaction cost”). We must identify the premises the copywriter relies on.

Given Data / Assumptions:

  • Messaging stresses safety through government affiliation.
  • Value propositions are speed and zero transaction fees.

Concept / Approach:For such messaging to persuade, two beliefs are required: (I) the target audience tends to trust government-owned entities, so citing that affiliation reduces perceived risk; (II) prospects care about low cost and quick service, so “no delays/no fees” will motivate them. If either belief were absent, the highlighted features would not meaningfully increase conversion.

Step-by-Step Solution:1) Assumption I aligns with the “safety” claim—trust in public-sector enterprises underpins it.2) Assumption II underlies the utility framing—customers value cheaper and faster service.

Verification / Alternative check:Advertising commonly couples trust signals with value signals to trigger action; both must resonate to be effective.

Why Other Options Are Wrong:“Only I” or “only II” ignores half the persuasion strategy; “neither” contradicts basic advertising logic; “either” is insufficient.

Common Pitfalls:Reading ad copy as mere description; in fact it strategically selects attributes based on audience preferences.

Final Answer:if both I and II is implicit.

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