Statement–Assumption — Beverage vending advertisement: “A tempting cup of hot Georgia awaits you at every street corner… tea in Regular, Adrak, Elaichi, Masala; or coffee in Regular, Mocha, Cappuccino. One sip will show every other option is a compromise!” Assumptions: I. Many people seek a delicious cup of tea or coffee and appreciate variety in taste. II. Every person is addicted to either tea or coffee.

Difficulty: Easy

Correct Answer: if only assumption I is implicit.

Explanation:


Introduction / Context:
The ad promotes conveniently available, flavorful beverages with multiple variants. Its persuasive force depends on consumer preferences, not on universal dependency.



Given Data / Assumptions:

  • Product: tea/coffee from vending machines at many locations.
  • Claims: delicious taste and variety; convenience (“every street corner”).


Concept / Approach:
Assumption I is necessary: the campaign presumes a sizable audience that enjoys tea/coffee and values flavor options—without that demand, touting variants and taste would not persuade. Assumption II is far too strong: advertising never needs everyone to be addicted; it targets a large enough segment. The copy would still make sense if some people did not drink tea/coffee at all.



Step-by-Step Solution:
1) Test I: Desire for a tasty beverage and appreciation of variety underlie the message—necessary.2) Test II: Universal addiction is unnecessary and unrealistic—reject.



Verification / Alternative check:
Marketing segmentation aims at likely users, not literally everyone.



Why Other Options Are Wrong:
“Both” and “either” overstate; “neither” denies the obvious taste/variety appeal; “II only” contradicts the ad’s reliance on preference rather than addiction.



Common Pitfalls:
Confusing broad appeal with universality.



Final Answer:
if only assumption I is implicit.

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