Difficulty: Easy
Correct Answer: if only assumption I is implicit.
Explanation:
Introduction / Context:
The ad promotes conveniently available, flavorful beverages with multiple variants. Its persuasive force depends on consumer preferences, not on universal dependency.
Given Data / Assumptions:
Concept / Approach:
Assumption I is necessary: the campaign presumes a sizable audience that enjoys tea/coffee and values flavor options—without that demand, touting variants and taste would not persuade. Assumption II is far too strong: advertising never needs everyone to be addicted; it targets a large enough segment. The copy would still make sense if some people did not drink tea/coffee at all.
Step-by-Step Solution:
1) Test I: Desire for a tasty beverage and appreciation of variety underlie the message—necessary.2) Test II: Universal addiction is unnecessary and unrealistic—reject.
Verification / Alternative check:
Marketing segmentation aims at likely users, not literally everyone.
Why Other Options Are Wrong:
“Both” and “either” overstate; “neither” denies the obvious taste/variety appeal; “II only” contradicts the ad’s reliance on preference rather than addiction.
Common Pitfalls:
Confusing broad appeal with universality.
Final Answer:
if only assumption I is implicit.
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