English Vocabulary — Choose the closest meaning (contextual synonym). Sentence: Even though singing of ballads is no longer lucrative, the Bhopas of Rajasthan continue to sing them to cherish the memory of their royal warriors.

Introduction / Context:
“Lucrative” is a widely used adjective in economics, careers, and arts coverage meaning financially rewarding. The sentence contrasts the decline in monetary gain with the Bhopas’ cultural commitment. Your task is to pick the synonym that directly expresses financial profitability.

Given Data / Assumptions:

• Focus adjective: lucrative.
• Context: professional singing not bringing in money.
• Options: tempting, attractive, profitable, honourable.

Concept / Approach:
Only “profitable” directly maps to “lucrative.” “Tempting/attractive” indicate appeal but not necessarily money. “Honourable” refers to dignity or respect, not finance. The sentence is about earnings, so the financial synonym is required.

Step-by-Step Solution:

Verification / Alternative check:
Media headlines often use “lucrative deals,” “profitable ventures.” The terms are interchangeable when discussing money earned.

Why Other Options Are Wrong:

• tempting/attractive: Appeal, not earnings.
• honourable: Moral esteem, not financial gain.

Common Pitfalls:
Mistaking general appeal for monetary return. “Lucrative” always points to profit.

Final Answer:
profitable