Statement–Assumption — “Consumers are often deceived by terms like ‘goods once sold will not be taken back’ or ‘goods transported at owner’s risk’.” Assumptions: I) Because of such phrases, consumers hesitate to seek compensation. II) Such phrases do not grant a blanket exemption to the seller or transporter. Choose the implicit assumption(s).

Introduction / Context:
The statement alleges deception arising from common disclaimer phrases. For deception to exist, two things must be true: buyers are influenced by the phrases, and the phrases do not legally nullify legitimate claims.

Given Data / Assumptions:

• Consumers read and react to posted terms.
• Consumer-protection law preserves rights despite unfair contract terms or one-sided notices.

Concept / Approach:
If the phrases truly barred all claims, there would be no “deception”—just hard legal fact. Calling it deception implies that consumers wrongly believe they lack remedies and that such phrases cannot erase statutory/contractual duties in all circumstances.

Step-by-Step Solution:

Verification / Alternative check:
Typical laws restrict unfair terms; transporters still owe reasonable care; sellers owe fitness/merchantability.

Why Other Options Are Wrong:
Choosing only I or II leaves the statement either behaviourally or legally ungrounded; “Neither” contradicts the notion of deception.

Common Pitfalls:
Assuming any printed notice overrides statutory rights.

Final Answer:
Both I and II are implicit.