Decision-making – Courses of Action for tourism revenue target Statement: The Union Ministry of Tourism and Civil Aviation has set an annual target of Rs 10,000 crores in tourism earnings by the end of the current decade. Courses of Action: I. There is no need to develop further new tourist spots to meet the target. II. The Ministry should evolve attractive packages to woo foreign tourists to meet the target.

Introduction / Context:
A revenue target in tourism invites strategic measures around demand generation, product differentiation, and value creation. The question asks which actions align with growth objectives.

Given Data / Assumptions:

• Target: Rs 10,000 crores in tourism earnings per year.
• Timeline: by the end of the current decade.
• No details on current capacity or product mix.

Concept / Approach:
Growth generally requires improving product-market fit: packages, experiences, marketing, connectivity, and sometimes infrastructure. Categorically declaring “no need for new spots” is unjustified without capacity and demand data.

Step-by-Step Solution:

Verification / Alternative check:
Global destinations use packaging, targeted promotions, and partnerships to reach revenue goals. Even without new sites, better packaging can lift yield; conversely, ruling out new development is premature.

Why Other Options Are Wrong:

• I follows / Either / Both: I is not supported by the premise and may be counterproductive.
• Neither: II is a sensible action aligning with the target.

Common Pitfalls:
Treating capacity creation as unnecessary by default; ignoring revenue optimization through bundling and experience design.

Final Answer:
Only II follows