Introduction / Context:
Promotional announcements on TV aim to boost engagement and viewership. The channel promises weekday phone calls with prizes. We must identify the assumption that underlies this strategy.
Given Data / Assumptions:
- Action: Randomly calling viewers during 9:00–18:00 on weekdays and awarding prizes.
- Assumption I: People will stay indoors to receive calls.
- Assumption II: The scheme will motivate more people to watch the programme.
Concept / Approach:
The strategic point of such promotions is audience growth/retention. The channel does not need everyone to remain indoors; it needs an uplift in interest and viewership metrics.
Step-by-Step Solution:
II is necessary and reasonable: prize-linked engagement is meant to increase viewership.I is not necessary: recipients could be reached on mobile phones or receive callbacks; moreover, the promo can succeed without people literally remaining indoors.
Verification / Alternative check:
If II were false, the promo would be pointless from a broadcaster’s perspective. If I were false, the promo can still work with modern connectivity.
Why Other Options Are Wrong:
I-only/Both: Overstate a behavioral requirement not essential to the promo’s aim.Neither: Ignores the marketing logic of such campaigns.
Common Pitfalls:
Interpreting landline-era logistics too literally in a general reasoning question.
Final Answer:
Only assumption II is implicit
Discussion & Comments