Critical reasoning — identify implicit assumptions Statement (advertisement): “We do not want you to see our product in the newspaper. Visit our shop to get a full view.” Assumptions to evaluate: I. People generally decide to purchase merely by seeing a product's name in an advertisement. II. An uncommon, counter-intuitive appeal can attract customers. III. People may actually come to the shop to see the product after reading this message.

Introduction / Context:
This creative advertisement discourages passive newspaper viewing and invites customers to the store for a direct experience. The task is to infer which assumptions must hold for this strategy to be sensible and effective.

Given Data / Assumptions:

• The ad rejects simple print viewing and urges an in-person visit.
• I: People usually decide based solely on the ad name.
• II: Unconventional messaging can grab attention and drive curiosity.
• III: Some readers will convert into store visitors.

Concept / Approach:
Advertising logic rests on capturing attention and prompting action. The unusual tone bets on curiosity (II) and on conversion to footfall (III). It does not require a sweeping claim that purchases are generally made just by seeing a product name in print (I).

Step-by-Step Solution:

Verification / Alternative check:
Even if most buyers research more than an ad name, the campaign can still work by creating curiosity and driving store visits—anchoring II and III.

Why Other Options Are Wrong:

• None is implicit: Ignores the attention-grabbing and conversion assumptions.
• Only I and II / All: Unnecessarily includes I.
• None of these: Not applicable because II and III together fit.

Common Pitfalls:
Overgeneralizing about how people buy; missing the role of unusual hooks in advertising.

Final Answer:
Only II and III are implicit