Verbal classification – pick the best collective term for Newspaper, Hoarding, and Television

Introduction / Context:
Newspaper, hoarding (billboard), and television are all channels used to convey information and advertising to the public. The task is to choose the most accurate collective term among the options.

Given Data / Assumptions:

• Items: Newspaper (print), Hoarding/Billboard (outdoor), Television (broadcast).
• Options: Press, Media, Rumor, Broadcast.
• Find the umbrella category that includes all three channels.

Concept / Approach:
“Media” refers broadly to channels or means of mass communication, encompassing print, outdoor, and broadcast forms. The other terms are either subsets or unrelated concepts.

Step-by-Step Solution:

Verification / Alternative check:
Marketing and communication disciplines routinely list print, outdoor, and TV under media planning and media mix.

Why Other Options Are Wrong:

• Press: Commonly denotes print news media; does not naturally include outdoor hoardings.
• Rumor: Informal, person-to-person information spread; not a formal channel.
• Broadcast: Refers to radio/TV; excludes newspapers and hoardings.

Common Pitfalls:
Confusing a subset (Press, Broadcast) with the superset (Media). Always choose the broadest accurate umbrella that covers all items.

Final Answer:
Media