Within common data mining categories, which technique is considered unsupervised because it discovers structure in unlabeled data without target variables? Select the single best answer.

Database Database Processing for BIS Difficulty: Easy
Choose an option
  • A
    Cluster analysis only
  • B
    Regression Analysis only
  • C
    RFM Analysis only
  • D
    Both Regression Analysis and RFM Analysis

Answer

Correct Answer: Cluster analysis only

Explanation

Introduction / Context:Data mining tasks are often divided into supervised (predictive) and unsupervised (descriptive) learning. Supervised methods learn from labeled examples to predict a target (e.g., churn yes/no or sales amount), while unsupervised methods discover natural groupings and patterns in data without predefined labels.

Given Data / Assumptions:

  • No explicit target variable for unsupervised learning.
  • Candidate techniques: clustering, regression, and RFM analysis.
  • Goal: identify the method that is inherently unsupervised.

Concept / Approach:

Cluster analysis (e.g., k-means, hierarchical clustering, DBSCAN) is unsupervised: it partitions records into groups based on similarity. Regression is typically supervised (linear, logistic, etc.), mapping features to a known numeric or categorical target. RFM is a business segmentation heuristic using Recency, Frequency, and Monetary ranks; it is descriptive rather than a canonical machine-learning algorithm and is not the standard example of unsupervised learning compared to clustering.

Step-by-Step Solution:

1) Check whether a target label exists: unsupervised learning has none.2) Cluster analysis: groups unlabeled data → unsupervised.3) Regression: predicts a target (continuous or categorical via logistic) → supervised.4) RFM: descriptive ranking/segmentation; not a core ML algorithm; not the canonical unsupervised technique.

Verification / Alternative check:

Introductory ML texts list clustering and association rules as primary unsupervised methods; regression appears in supervised chapters.

Why Other Options Are Wrong:

Regression only: supervised by definition. RFM only: heuristic segmentation, not a standard unsupervised algorithm. Both Regression and RFM: mixes supervised with descriptive ranking; incorrect.

Common Pitfalls:

Assuming logistic regression is unsupervised because it outputs classes; it still requires labeled outcomes. Treating business heuristics (RFM) as ML categories.

Final Answer:

Cluster analysis only

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