Within common data mining categories, which technique is considered unsupervised because it discovers structure in unlabeled data without target variables? Select the single best answer.
-
ACluster analysis only
-
BRegression Analysis only
-
CRFM Analysis only
-
DBoth Regression Analysis and RFM Analysis
Answer
Correct Answer: Cluster analysis only
Explanation
Introduction / Context:Data mining tasks are often divided into supervised (predictive) and unsupervised (descriptive) learning. Supervised methods learn from labeled examples to predict a target (e.g., churn yes/no or sales amount), while unsupervised methods discover natural groupings and patterns in data without predefined labels.
Given Data / Assumptions:
- No explicit target variable for unsupervised learning.
- Candidate techniques: clustering, regression, and RFM analysis.
- Goal: identify the method that is inherently unsupervised.
Concept / Approach:
Cluster analysis (e.g., k-means, hierarchical clustering, DBSCAN) is unsupervised: it partitions records into groups based on similarity. Regression is typically supervised (linear, logistic, etc.), mapping features to a known numeric or categorical target. RFM is a business segmentation heuristic using Recency, Frequency, and Monetary ranks; it is descriptive rather than a canonical machine-learning algorithm and is not the standard example of unsupervised learning compared to clustering.
Step-by-Step Solution:
1) Check whether a target label exists: unsupervised learning has none.2) Cluster analysis: groups unlabeled data → unsupervised.3) Regression: predicts a target (continuous or categorical via logistic) → supervised.4) RFM: descriptive ranking/segmentation; not a core ML algorithm; not the canonical unsupervised technique.Verification / Alternative check:
Introductory ML texts list clustering and association rules as primary unsupervised methods; regression appears in supervised chapters.
Why Other Options Are Wrong:
Regression only: supervised by definition. RFM only: heuristic segmentation, not a standard unsupervised algorithm. Both Regression and RFM: mixes supervised with descriptive ranking; incorrect.
Common Pitfalls:
Assuming logistic regression is unsupervised because it outputs classes; it still requires labeled outcomes. Treating business heuristics (RFM) as ML categories.
Final Answer:
Cluster analysis only