The "F" in RFM analysis stands for ________ .

More Questions from Database Processing for BIS

• We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .
• In OLAP, we are interested in ________ .
• Which of the following is an unsupervised data mining technique?
• We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .
• Business Intelligence (BI) reporting analyses can be performed using ________ .
• A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes?
• Business Intelligence (BI) reporting systems cannot do which of the following operations?
• One popular classification technique in Business Intelligence (BI) reporting is ________ .
• Data mining applications are used accomplish which of the following tasks?
• A BI reporting system does not ________ .

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