In business advertising and corporate branding in India, which company launched the well known "Citizen First" advertisement campaign aimed at highlighting its commitment to consumers and society?

Introduction / Context:
This business awareness question tests knowledge of Indian corporate advertising campaigns and brand positioning. Many competitive exams include questions where a specific tagline or campaign must be linked to the correct company, because advertising slogans quickly become part of a brand's identity. The campaign called "Citizen First" was associated with a major diversified Indian conglomerate that wanted to project a responsible and citizen centric image, going beyond products and profits. Understanding such associations helps candidates follow marketing trends, remember which company promotes which theme, and improve overall awareness of Indian business and economy topics that frequently appear in general knowledge sections.

Given Data / Assumptions:
- The campaign name given in the question is "Citizen First".
- The options are four organisations: Infosys, NGC, ITC and Reliance.
- The question focuses on advertising and branding in the Indian market, not on global political entities or government campaigns.
- We assume the campaign refers to a corporate advertisement and not a government scheme or public policy programme.

Concept / Approach:
To solve this type of question, we must recall which company actually ran the "Citizen First" advertisement and what that campaign tried to communicate. ITC Limited is a large Indian conglomerate with interests in fast moving consumer goods, hotels, paperboards, packaging, agri business and information technology. Over the years ITC has positioned itself as a company with a strong focus on sustainability, inclusive growth and social responsibility. The theme "Citizen First" fits a corporate communication idea where the company projects itself as a responsible corporate citizen that puts the interests of people and the nation before short term gain. The other options are either primarily technology companies or names that are not associated with this tagline, which helps us eliminate them logically.

Step-by-Step Solution:
Step 1: Note that the question is purely about an advertisement campaign name, "Citizen First". Step 2: Recall that ITC has repeatedly highlighted themes like sustainability, social responsibility and citizen centric growth in its corporate campaigns. Step 3: Compare this with Infosys and Reliance, which are known more for technology and telecom or energy based messaging rather than this specific phrase. Step 4: Recognise that exam oriented business awareness sources directly link "Citizen First" with ITC, so ITC must be selected as the correct answer from the given options.

Verification / Alternative check:
A quick verification method is to remember that ITC often runs corporate campaigns that do not promote a single product but present the group as a whole. These campaigns highlight sustainable agriculture, social forestry, rural empowerment and the idea of responsible citizenship. The phrasing "Citizen First" matches this positioning, as the company tries to show that its decisions create value for the Indian citizen at large. Infosys, while an important technology company, usually focuses on themes such as innovation, digital transformation and engineering services in its communication. Reliance has campaigned heavily around telecom, retail and energy under distinct brand names rather than using this exact slogan. Since none of the other options consistently show a direct link to the given phrase, choosing ITC remains the most reliable and widely accepted answer.

Why Other Options Are Wrong:
Infosys: This is a major information technology services company, but it is not known for an advertising campaign specifically titled "Citizen First", so connecting this tagline to Infosys would be inaccurate.
NGC: This option does not match a widely recognised Indian consumer or corporate brand associated with the "Citizen First" campaign, so it is not appropriate here.
Reliance: Although Reliance runs many high profile campaigns in telecom, retail and energy, the phrase "Citizen First" is not its standard corporate advertising theme, so this choice would be misleading.

Common Pitfalls:
A common mistake is to choose a company simply because it is well known overall or because its name feels familiar in business news, without actually recalling the correct association between slogan and organisation. Another pitfall is assuming that any large conglomerate like Reliance must be tied to every big campaign, which is not correct. Some students also confuse government slogans or election related phrases with corporate advertising lines, even though this question is explicitly about a company. To avoid such errors, it is useful to create brief notes that match popular taglines, campaigns and mascots with their respective brands and revise them periodically before business awareness or management entrance examinations.

Final Answer:
The "Citizen First" advertisement campaign in Indian business advertising is associated with ITC, so ITC is the correct choice from the options provided.