In the context of global automobile and transport advertising, which company uses the tagline "Drive your way" to promote its vehicles and brand image?

Introduction / Context:
Taglines are short, memorable phrases used in advertising to sum up a brand's promise or personality. This question targets business and marketing awareness by asking which company uses the tagline "Drive your way". Such questions are common in management and banking exams because they test whether candidates pay attention to everyday commercials and brand communication. Recognising the correct pairing between a tagline and the company reinforces your understanding of how brands position themselves in the minds of consumers, especially in competitive sectors like automobiles.

Given Data / Assumptions:
- The tagline given is "Drive your way", clearly related to driving and vehicles.
- The options are Yamaha, Toyota, Ericsson and Hyundai.
- Among these, Yamaha, Toyota and Hyundai are automotive or mobility related brands, while Ericsson is a telecom equipment company.
- We assume the question refers to the widely used global advertising line associated with a leading car manufacturer.

Concept / Approach:
"Drive your way" is a well known tagline used by Hyundai Motor Company. It appears in various marketing materials, commercials and print campaigns and reflects the brand's promise of giving customers freedom, control and individuality through their vehicles. The phrase suggests that Hyundai cars allow you to choose your own path and driving experience. Toyota has its own prominent taglines, such as "Moving Forward" or "Let's Go Places" in different markets, while Yamaha generally promotes motorcycles and musical instruments with different slogans. Ericsson does not belong to the automobile industry at all, which helps eliminate it quickly.

Step-by-Step Solution:
Step 1: Note that the tagline "Drive your way" clearly refers to driving and therefore most likely belongs to a vehicle manufacturer. Step 2: From the four options, identify which are auto or mobility brands: Yamaha (two wheelers), Toyota (cars) and Hyundai (cars). Step 3: Recall that Hyundai has repeatedly used "Drive your way" as its global brand line to convey freedom and individuality. Step 4: Confirm that Toyota and Yamaha use other slogans, not this exact phrase, and therefore choose Hyundai as the correct answer.

Verification / Alternative check:
To verify, think of Hyundai advertisements on television, at dealerships or in magazines. The line "Drive your way" often appears next to the Hyundai logo, usually after a short emotional or aspirational commercial. If you remember any Toyota or Yamaha advertising, you will notice that their taglines are different, often focusing on reliability, innovation or performance under alternative phrases. Since Ericsson is a technology and telecom network brand, not a car manufacturer, it is very unlikely to use a driving focused tagline. All these memory checks converge on Hyundai as the only credible match for the given line.

Why Other Options Are Wrong:
Yamaha: Although Yamaha is associated with motorcycles and engines, it has not consistently used the specific tagline "Drive your way", so choosing it would be incorrect.
Toyota: Toyota has its own iconic taglines but is not recognised for the exact phrase used in the question, making this a tempting but wrong option.
Ericsson: This is a telecom and network equipment company and not even part of the automobile sector, so it cannot be the correct answer for a driving related tagline.

Common Pitfalls:
The most common mistake is to assume that any big car brand in the list could be the correct answer and to guess randomly among Toyota and Hyundai. Another pitfall is to be influenced by personal familiarity with a particular company, such as owning a Toyota car, and therefore associating every tagline with that brand. Some students also ignore sector alignment and may briefly consider Ericsson just because it sounds familiar. To avoid such issues, it is helpful to revise a small set of brand and tagline pairs periodically, particularly for banks, IT companies, automobile brands and insurance companies, which often appear in exams.

Final Answer:
The tagline "Drive your way" is used in advertising by Hyundai, so Hyundai is the correct answer.