Which international information technology firm created the tools "My Business" and "Digital Unlocked" to help small and medium businesses in India build and strengthen their online presence?

Introduction / Context:
Digital transformation of small and medium businesses is a key theme in modern business awareness. Large technology companies often launch programmes and tools to help smaller firms go online, manage their presence and attract customers. This question asks which IT firm created the tools "My Business" and "Digital Unlocked" specifically for Indian small and medium businesses. Knowing the correct company helps candidates understand which global players are most active in supporting digital adoption among local enterprises.

Given Data / Assumptions:
- Two tool names are mentioned: "My Business" and "Digital Unlocked".
- The tools are meant to help small and medium businesses in India build an online presence.
- The options are four international IT companies: Google, Facebook, Yahoo and Microsoft.
- We assume the question refers to well publicised initiatives introduced through events and training programmes in India.

Concept / Approach:
Google created the product Google My Business, an easy to use interface that allows local businesses to manage how they appear on Google Search and Google Maps. In India, Google also launched a training initiative called "Digital Unlocked" to help small businesses learn digital skills, online marketing and web presence management. These programmes were widely covered in the news and promoted in partnership with local chambers of commerce. While Facebook, Yahoo and Microsoft have their own tools and initiatives, the specific combination of "My Business" and "Digital Unlocked" is closely associated with Google.

Step-by-Step Solution:
Step 1: Note the names "My Business" and "Digital Unlocked" and link them to digital skills and online listing tools. Step 2: Recall that Google My Business is a well known service for listing and managing business information on Google platforms. Step 3: Remember that Google launched a programme called "Digital Unlocked" in India to train small and medium businesses in digital marketing. Step 4: Based on these strong associations, select Google as the correct answer.

Verification / Alternative check:
To verify, think about the logos usually displayed when these programmes are mentioned. Google My Business clearly carries the Google brand and integrates with Google Search and Maps. "Digital Unlocked" was launched in India with events where Google executives spoke about empowering small businesses. Facebook does have pages and ad tools for businesses, but they are not named "Digital Unlocked". Microsoft offers cloud and productivity services under different names, and Yahoo's presence in this area has declined over time. This cross check confirms Google as the firm behind both tools mentioned.

Why Other Options Are Wrong:
Facebook: Provides business pages and advertising solutions, but its signature small business training programmes use different names, not "Digital Unlocked".
Yahoo: No longer a leading provider of small business digital training in India and does not operate the tools named in the question.
Microsoft: Known for Office, Azure and other business solutions, but not for "My Business" and "Digital Unlocked" as described.

Common Pitfalls:
Students may confuse various digital initiatives because many large technology companies talk about supporting small and medium businesses. Another pitfall is to associate "My Business" generically with any company that offers business listings or pages, without remembering that Google My Business is a distinct, brand specific product. To avoid these issues, it is helpful to link programme names directly to companies when reading current affairs, especially for high impact initiatives launched in India.

Final Answer:
The IT firm that created "My Business" and "Digital Unlocked" for small and medium businesses in India is Google.