Sahara India Parivar, a diversified Indian business group, has expanded into many industries; into which new business area mentioned in this question did Sahara India Parivar enter as part of its growth strategy?

Introduction / Context:
Business groups in India often diversify into multiple sectors as they grow. Sahara India Parivar is one such group, known for its presence in finance, real estate, media and sports. This question asks about a specific new business area that Sahara India Parivar entered, which is a common type of business awareness question in competitive exams. Understanding diversification moves by large corporate houses helps candidates follow how conglomerates spread risk, exploit synergies and build brand visibility across different markets.

Given Data / Assumptions:
- The group under discussion is Sahara India Parivar.
- The question asks for the new business area that the group entered.
- The options given are Software, Cement, Advertising and Travel and Tourism.
- We assume the question refers to a well publicised diversification decision, not a minor or experimental venture.

Concept / Approach:
Sahara India Parivar diversified into the Travel and Tourism sector by launching services such as travel packages and related offerings under its brand. This move allowed Sahara to leverage its existing brand recognition and customer base to provide tourism related services, including hospitality and travel booking. The other options, such as Software, Cement and Advertising, are industries where many companies operate, but the recognised new entry associated with Sahara in typical exam oriented business awareness material is Travel and Tourism. Sahara already had strong media and entertainment interests, so moving into tourism aligned with its consumer facing orientation.

Step-by-Step Solution:
Step 1: Identify that we need to recall a distinctive new sector entered by Sahara India Parivar. Step 2: Remember that Sahara announced ventures in Travel and Tourism, including packaged tours and related services. Step 3: Note that Software, Cement and Advertising are not prominently cited as new focus areas for Sahara in standard business awareness sources. Step 4: Therefore, select Travel and Tourism as the correct choice.

Verification / Alternative check:
As an additional check, one can recall news reports about Sahara's branding across airlines, sports sponsorships and events, which naturally connect to tourism and hospitality. It is much harder to remember any major Sahara initiative that made headlines in pure Software or Cement manufacturing, sectors dominated by other companies. Advertising is an area where Sahara uses services rather than being the primary service provider. Since exam oriented compilations consistently match Sahara's new business area with Travel and Tourism, this cross check supports our answer.

Why Other Options Are Wrong:
Software: Sahara India Parivar is not primarily known for launching a large independent software division as a headline diversification move, so this is not the intended answer.
Cement: Cement is associated with industrial houses like UltraTech or ACC, and Sahara has not been famous for cement manufacturing as a new business line.
Advertising: While every consumer facing group spends on advertising, Sahara did not become notable for entering advertising as its main new business area, so this option is misleading.

Common Pitfalls:
A frequent mistake is to pick Software because it seems like a modern and attractive industry that many groups might want to enter. Another error is to overlook the natural fit between Sahara's existing branding in entertainment and sports and the Travel and Tourism business. Some candidates also guess randomly when they do not recall the fact. To avoid this, it is wise to review a list of major Indian conglomerates and at least one or two distinctive diversification moves for each before attending business awareness sections.

Final Answer:
The new business area that Sahara India Parivar entered, as referred to in this question, is Travel and Tourism.