Difficulty: Easy
Correct Answer: Cadbury
Explanation:
Introduction / Context:
Brand ownership in the confectionery market often changes due to mergers, acquisitions and licensing agreements. This question asks which company owns two well known confectionery brands, Maha Lacto and Eclairs. These are popular toffees in India and appear frequently in general knowledge and business awareness questions. Knowing which parent company controls such brands helps candidates understand the structure of the fast moving consumer goods industry and track how global players integrate local favourites into their portfolios.
Given Data / Assumptions:
- The two brand names given are Maha Lacto and Eclairs, both confectionery products.
- The options for ownership are Parry's, Lotte, Cadbury and Nutrines.
- The question is asking which company owns both of these mega brands in the Indian market context.
- We assume the question reflects the situation after consolidation of confectionery brands under a major multinational.
Concept / Approach:
Cadbury, now part of Mondelez International, is a leading confectionery company that has brought various Indian toffee brands under its umbrella. Maha Lacto and Eclairs are associated in exam oriented materials as mega brands owned and marketed by Cadbury in India. Over time, Cadbury has combined its global chocolate strengths with local toffee and candy preferences. While companies like Parry's, Lotte and Nutrine also operate in the confectionery space, the ownership and large scale marketing of Maha Lacto and Eclairs are specifically linked to Cadbury, making it the correct answer.
Step-by-Step Solution:
Step 1: Recognise that both Maha Lacto and Eclairs are popular Indian confectionery products.
Step 2: Recall that Cadbury has a wide portfolio in India, including chocolates and toffees marketed as mega brands.
Step 3: Compare this knowledge with Parry's, Lotte and Nutrines, which each have their own products but are not identified in standard business awareness sources as the combined owner of Maha Lacto and Eclairs.
Step 4: Conclude that Cadbury is the correct parent company.
Verification / Alternative check:
As a cross check, one can think about the distribution and branding strength of Cadbury in India. It manages iconic products such as Dairy Milk, 5 Star and Eclairs, and has extended some brands into various price points and formats. While Nutrine and Parry's have historical presence in sweets, Cadbury's association with Eclairs is particularly strong in media and packaging. Exam oriented business awareness compilations link Maha Lacto and Eclairs to Cadbury, confirming that this is the intended answer for such questions.
Why Other Options Are Wrong:
Parry's: A brand that has offered confectionery items, but it is not widely cited as the owner of both Maha Lacto and Eclairs in the context of this question.
Lotte: A multinational confectionery company active in India, yet standard examination references associate Maha Lacto and Eclairs with Cadbury rather than Lotte.
Nutrine: Known for some local toffees and candies, but not identified as the primary owner of both Maha Lacto and Eclairs in this standard business awareness format.
Common Pitfalls:
Students may be confused because several confectionery brands have changed owners over time, and some names like Nutrine and Lotte are strongly linked to Indian toffees. Another pitfall is to focus on one brand, such as Eclairs, and associate it with a company from childhood memory without noticing the pair Maha Lacto and Eclairs together. To avoid such mistakes, it is useful to rely on updated business awareness notes that summarise the current ownership of major brands and to double check when two brand names appear together in a single question.
Final Answer:
The two mega confectionery brands Maha Lacto and Eclairs are owned and marketed in India by Cadbury.
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