Statement–Assumption — “Thick milk does not mean high-quality milk.” — Issued in public interest by a reputed milk company Assumptions: I) There is a prevalent misconception that thicker milk is better. II) Some companies sell adulterated thick milk. Choose the implicit assumption(s).

Introduction / Context:
A public advisory aims to correct a mistaken heuristic (thickness equals quality). We assess which beliefs are necessary for issuing such guidance.

Given Data / Assumptions:

• Consumers may equate viscosity with purity or richness.
• Advisories can modify consumer choice criteria.

Concept / Approach:
I must be true; without a misconception there is no reason to issue the message. II, alleging competitors’ adulteration, is not necessary; the advisory can stand purely as consumer education without accusing others.

Step-by-Step Solution:

Verification / Alternative check:
Milk thickness can be influenced by fat/SNF content or additives; quality requires standardized testing.

Why Other Options Are Wrong:
“Only II/Both/Neither” either add needless accusation or miss the educational premise.

Common Pitfalls:
Assuming all thick milk is adulterated; the message only rejects “thickness = quality.”

Final Answer:
Only assumption I is implicit.