Statement: DTC authorities have planned to print advertisements for various products on bus tickets to put the tickets to good use. Assumptions: I. Passengers will read (or at least notice) the advertisements printed on the tickets. II. DTC will be able to secure advertisers under this proposal (and thus revenue/partners will materialize). Choose the option that best identifies which assumption(s) is/are implicit.

Difficulty: Easy

Correct Answer: if both I and II are implicit.

Explanation:


Introduction / Context:
The plan is to monetize/“put to good use” bus tickets by printing ads. For the plan to be rational, at least two premises must hold: visibility to riders and the existence of advertisers willing to pay.



Given Data / Assumptions:

  • Tickets will carry advertisements.
  • Goal: practical use and implied revenue.


Concept / Approach:
Advertising has two sides: audience attention and paying clients. Without readership, ads are ineffective; without clients, there are no ads to print.



Step-by-Step Solution:
Assumption I: Necessary. If riders do not see the ads, the idea fails the “use” test.Assumption II: Necessary. The plan presumes that advertisers will participate; otherwise the initiative cannot proceed.



Verification / Alternative check:
Remove either premise and the plan loses its commercial logic.



Why Other Options Are Wrong:
Single-assumption choices omit an essential side of the market; “neither” contradicts the rationale; “either” is insufficient.



Common Pitfalls:
Overlooking the two-sided nature of advertising platforms.



Final Answer:
if both I and II are implicit.

More Questions from Statement and Assumption

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