Difficulty: Easy
Correct Answer: Only I and III are implicit
Explanation:
Introduction / Context:
Marketing statements often rely on audience desires and responsiveness to media. This item asks which assumptions must be true for the ad about a cosmetic product to have persuasive force.
Given Data / Assumptions:
Concept / Approach:
Use the necessity test. If denying a proposition makes the ad purposeless, the proposition is implicit. Also distinguish between what is required for persuasion and what is a cynical overreach.
Step-by-Step Solution:
I is necessary. The message highlights fairness as a benefit of a cream. If the audience did not value fairness or did not consider cream an acceptable way to pursue it, the ad would not work.III is necessary. Placing an ad assumes that people are influenced by advertising channels to consider or buy products.II is not necessary. Effective advertising does not require people to be gullible; it presumes they are persuadable when benefits align with their preferences.
Verification / Alternative check:
If I or III is false, the advertiser wastes resources. If II is false, the ad can still succeed through legitimate persuasion.
Why Other Options Are Wrong:
Common Pitfalls:
Do not conflate persuasion with deception; many ads rely on genuine consumer motives.
Final Answer:
Only I and III are implicit
Discussion & Comments