Critical Reasoning — Assumptions Advertisement: "Own a new car for just Rs 1,999 per month." Which assumptions are implicit?

Introduction / Context:Price anchored advertisements rely on aspirations and affordability. We must identify the assumptions required for this financing pitch to be effective.

Given Data / Assumptions:

• I: People aspire to own a car.
• II: People do not want to buy used cars.
• III: Many people can afford Rs 1,999 per month for a new car.

Concept / Approach:An ad that touts a low monthly installment assumes desire for the product and feels that the quoted payment is within reach for a substantial segment. It does not need to assume a rejection of used cars.

Step-by-Step Solution:I is necessary. If the audience did not aspire to car ownership, the offer would lack appeal.III is necessary. The hook is the monthly amount; if most cannot afford it, the ad would fail.II is not necessary. New car financing can be attractive even for people who might otherwise consider used cars; the ad does not rely on a blanket aversion to used vehicles.

Verification / Alternative check:Negating I or III undermines the persuasive core. Negating II leaves the message intact.

Why Other Options Are Wrong:

• I and II or II and III or All: include an unnecessary stance against used cars.
• None of these: ignores obvious aspiration and affordability premises.

Common Pitfalls:Do not add extra market segmentation claims that the copy does not make.

Final Answer:Only I and III are implicit