Difficulty: Easy
Correct Answer: Only I and III are implicit
Explanation:
Introduction / Context:
Price anchored advertisements rely on aspirations and affordability. We must identify the assumptions required for this financing pitch to be effective.
Given Data / Assumptions:
Concept / Approach:
An ad that touts a low monthly installment assumes desire for the product and feels that the quoted payment is within reach for a substantial segment. It does not need to assume a rejection of used cars.
Step-by-Step Solution:
I is necessary. If the audience did not aspire to car ownership, the offer would lack appeal.III is necessary. The hook is the monthly amount; if most cannot afford it, the ad would fail.II is not necessary. New car financing can be attractive even for people who might otherwise consider used cars; the ad does not rely on a blanket aversion to used vehicles.
Verification / Alternative check:
Negating I or III undermines the persuasive core. Negating II leaves the message intact.
Why Other Options Are Wrong:
Common Pitfalls:
Do not add extra market segmentation claims that the copy does not make.
Final Answer:
Only I and III are implicit
Discussion & Comments