Statement — With a change in the value system, money has assumed topmost importance nowadays, ultimately leading to criminal activities.\nCourses of Action:\nI. Social service organizations should make special efforts to propagate the importance of ethical values over money.\nII. Print and electronic media should be advised by the Government to give special emphasis to ethics and value systems.

Introduction / Context:
The statement links excessive materialism to rising criminality. Suitable courses of action should address value reorientation through both civil-society initiatives and mass communication, creating social norms that discourage unethical gain-seeking.

Given Data / Assumptions:

• Materialist priorities may incentivize unethical or criminal behavior.
• I: Social organizations champion ethics over money.
• II: Government encourages media to emphasize ethics and values.

Concept / Approach:
Shaping norms requires consistent messaging across institutions. Civil-society programs can reach schools, communities, and workplaces. Media can amplify narratives that celebrate integrity and condemn corruption, fraud, and violence.

Step-by-Step Solution:
I follows: NGOs, faith bodies, and community groups can run ethics curricula, workshops, and campaigns that reinforce pro-social behavior.II follows: Public-interest messaging via print/TV/digital platforms can normalize ethical conduct, using PSAs, storytelling, and coverage standards.Combined, both create multi-channel reinforcement of values, which is more effective than a single-channel approach.

Verification / Alternative check:
Public-health style behavior-change campaigns (e.g., road safety, sanitation) succeed with cross-sector messaging; similar tactics can bolster ethical norms.

Why Other Options Are Wrong:
Only I/Only II: partial. Neither/Either: underestimates the need for coordinated value reorientation.

Common Pitfalls:
Expecting immediate crime reduction solely from messaging. Messaging is necessary but must complement enforcement; however, within the question’s scope, both I and II are appropriate courses of action.

Final Answer:
Both I and II follow.