Statement: The largest computer manufacturer slashed prices of most desktop models by about 15% with immediate effect.\nAssumptions:\nI. The company may incur heavy losses because of the price cuts.\nII. Sales of the company’s desktops may increase in the near future.

Difficulty: Easy

Correct Answer: Only Assumption II is implicit

Explanation:


Introduction / Context:
Price reductions aim to stimulate demand, gain share, or clear inventory. We separate necessary demand-side assumptions from speculative cost-side consequences.


Given Data / Assumptions:

  • Action: immediate ~15% price cut on most desktop models.
  • No explicit comment on margins or loss-leadership strategy.


Concept / Approach:
The business rationale presupposes that lower prices will increase sales volume (II). Losses (I) are not necessary; price cuts may be funded by efficiencies, scale, or prior markups and can remain profitable.


Step-by-Step Solution:
1) Without II, the cut would not advance typical objectives (volume/share).2) I adds an outcome (losses) that is neither required nor implied.


Verification / Alternative check:
Many price promotions increase contribution through elasticity; losses are not inherent.


Why Other Options Are Wrong:
They either omit the demand premise or add an unnecessary negative financial assumption.


Final Answer:
Only Assumption II is implicit.

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