Difficulty: Easy
Correct Answer: If both Assumptions I and II are implicit
Explanation:
Introduction / Context:
Advertisements highlight a benefit to influence behavior. Here, the bank promises “one location” convenience.
Given Data / Assumptions:
Concept / Approach:
The message assumes, first, that customers value one-stop banking (Assumption I); otherwise the promise lacks persuasive force. Second, it assumes that advertising this benefit will influence choices (Assumption II); if ads could not attract, running them would be pointless.
Step-by-Step Solution:
Verification / Alternative check:
Retail banking differentiates heavily on convenience and distribution; campaigns aim to shift or reinforce preference.
Why Other Options Are Wrong:
Picking only one ignores either the value premise or the promotional premise; “neither” nullifies the logic of advertising.
Common Pitfalls:
Treating the claim as mere information instead of persuasion.
Final Answer:
Both Assumptions I and II are implicit.
Discussion & Comments