Statement–Assumption — Bank advertisement: “Our bank provides all your banking requirements in one location.” Assumptions: I) Customers prefer to handle all banking transactions at a single place. II) The advertisement can attract people to transact with the bank. Choose the implicit assumption(s).

Introduction / Context:Advertisements highlight a benefit to influence behavior. Here, the bank promises “one location” convenience.

Given Data / Assumptions:

• Claimed advantage: full-service convenience at one place.
• Objective: attract/retain customers.

Concept / Approach:The message assumes, first, that customers value one-stop banking (Assumption I); otherwise the promise lacks persuasive force. Second, it assumes that advertising this benefit will influence choices (Assumption II); if ads could not attract, running them would be pointless.

Step-by-Step Solution:

Verification / Alternative check:Retail banking differentiates heavily on convenience and distribution; campaigns aim to shift or reinforce preference.

Why Other Options Are Wrong:Picking only one ignores either the value premise or the promotional premise; “neither” nullifies the logic of advertising.

Common Pitfalls:Treating the claim as mere information instead of persuasion.

Final Answer:Both Assumptions I and II are implicit.