Statement–Assumption — Bank advertisement: “Our bank provides all your banking requirements in one location.” Assumptions: I) Customers prefer to handle all banking transactions at a single place. II) The advertisement can attract people to transact with the bank. Choose the implicit assumption(s).

Difficulty: Easy

Correct Answer: If both Assumptions I and II are implicit

Explanation:


Introduction / Context:
Advertisements highlight a benefit to influence behavior. Here, the bank promises “one location” convenience.


Given Data / Assumptions:

  • Claimed advantage: full-service convenience at one place.
  • Objective: attract/retain customers.


Concept / Approach:
The message assumes, first, that customers value one-stop banking (Assumption I); otherwise the promise lacks persuasive force. Second, it assumes that advertising this benefit will influence choices (Assumption II); if ads could not attract, running them would be pointless.


Step-by-Step Solution:

1) Tie claim to customer preference (I).2) Tie use of an ad to expected impact (II).


Verification / Alternative check:
Retail banking differentiates heavily on convenience and distribution; campaigns aim to shift or reinforce preference.


Why Other Options Are Wrong:
Picking only one ignores either the value premise or the promotional premise; “neither” nullifies the logic of advertising.


Common Pitfalls:
Treating the claim as mere information instead of persuasion.


Final Answer:
Both Assumptions I and II are implicit.

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