Statement–Assumption — “At an all-India conference, the session on Brand Management surprisingly drew a large audience and received excellent media coverage.” Assumptions: I) Nobody expected such an encouraging response. II) Brands are not managed properly in India. III) The media is always very positive towards brands. Choose the implicit assumption(s).

Introduction / Context:
The key word in the statement is “surprisingly,” which signals that the observed turnout and coverage were better than anticipated. That cues an assumption about expectations, not about general quality of brand management or the media’s perpetual stance.

Given Data / Assumptions:

• Event: brand management session.
• Outcome: unexpectedly high attendance and strong media coverage.

Concept / Approach:
Assumption I is directly tied to “surprisingly”: it presumes that organizers or observers did not expect such a response. Assumption II (that brands are poorly managed) does not follow; the popularity of a session does not presuppose a national deficiency. Assumption III (media is always positive) is an absolute generalization and unnecessary; the statement reports this coverage was excellent, not that media is always positive.

Step-by-Step Solution:

Verification / Alternative check:

Why Other Options Are Wrong:
Options bundling II/III import claims not needed for understanding the surprise.

Common Pitfalls:
Equating interest level with deficiency; interpreting one episode as a constant media attitude.

Final Answer:
Only Assumption I is implicit.