What was the official theme of World Consumer Rights Day observed in the year 2017, focusing on the challenges and trust issues faced by consumers in an increasingly digital world?

Introduction / Context:
World Consumer Rights Day is observed every year to raise global awareness about consumer rights and needs. Each year a particular theme is selected. The question asks about the official theme for World Consumer Rights Day 2017, which focused on the rapid digitalisation of markets and services and the need to ensure that consumers can trust this digital environment.

Given Data / Assumptions:

• The year of observation in question is 2017.
• The day is centred on consumer rights at a global level.
• The theme relates to digital transformation and consumer trust.
• Four theme like statements are provided as options.

Concept / Approach:
The concept here is recall of international observance themes. In 2017, the official theme announced by consumer organisations for World Consumer Rights Day was Building a Digital World Consumers can Trust. This theme highlights both the opportunities of digital services and the responsibility of businesses and regulators to ensure privacy, security, and fairness online.

Step-by-Step Solution:
Step 1: Focus on the year 2017 and connect it with global discussions on digital markets and data protection.Step 2: Examine each option and look for one that explicitly combines the ideas of a digital world and consumer trust.Step 3: Observe that option B, Building a Digital World Consumers can Trust, closely matches the official wording used that year.Step 4: Select option B as the correct theme.

Verification / Alternative check:
You can verify this by recalling that consumer groups worldwide, including in India, organised campaigns under this precise tagline in 2017. It emphasised that digital products and services must be safe, accessible, and reliable.

Why Other Options Are Wrong:
Option A: A Step Towards Digital World is generic and does not stress trust or consumer protection.
Option C: A smart Digital Consumers has grammatical issues and shifts the focus to consumers rather than the digital environment they face.
Option D: A Tradition of Trust With Consumers is broad and does not specifically mention digital issues.

Common Pitfalls:
Many candidates choose an option that sounds attractive or motivational without checking if it matches the exact official phrasing. Another pitfall is forgetting the year and confusing it with themes from other years that might also mention digital topics.

Final Answer:
The theme of World Consumer Rights Day 2017 was Building a Digital World Consumers can Trust.