The A Z GST Guide programme was launched by which major e commerce firm to help online sellers understand and comply with the Goods and Services Tax system in India?

Introduction / Context:
This question belongs to the area of business and tax related current affairs. When the Goods and Services Tax system was introduced in India, many e commerce platforms launched guidance initiatives to help their sellers understand the new tax regime. One such initiative was the A Z GST Guide, aimed at educating and supporting marketplace sellers.

Given Data / Assumptions:

• The programme is called A Z GST Guide.
• It specifically targets sellers on an e commerce platform.
• The objective is to provide insights and assistance on the Goods and Services Tax.
• Four well known e commerce companies are listed as options.

Concept / Approach:
The concept is simple factual recall about which company branded its GST support activity with this name. Amazon India launched the A Z GST Guide to help small and medium businesses selling on its platform transition smoothly into the GST framework. This included webinars, help content, and tools.

Step-by-Step Solution:
Step 1: Identify that the phrase A Z closely matches the Amazon branding, as Amazon uses A to Z in its logo and policies.Step 2: Recall news that Amazon India announced an A Z GST Guide programme around the time GST was introduced.Step 3: Compare this with competitors Flipkart, eBay, and Snapdeal, which did not use this exact name.Step 4: Select Amazon as the correct e commerce firm.

Verification / Alternative check:
The strong connection between the A to Z phrase and Amazon is an easy memory hook. Amazon also promotes its A to Z Guarantee for customers, so extending this phrase to GST guidance fits their branding style.

Why Other Options Are Wrong:
Option A: Flipkart may have run separate GST support campaigns but not under the A Z GST Guide title.
Option C: eBay did not brand its GST initiative with this specific name in India.
Option D: Snapdeal likewise did not launch a programme with this exact title.

Common Pitfalls:
Some candidates may select Flipkart or Snapdeal purely because of their popularity in India, without noticing the clear branding clue in the phrase A Z. Remembering typical marketing language used by companies helps handle such questions.

Final Answer:
The A Z GST Guide programme was launched by Amazon.