Titan Industries rolled out its own range of Swiss made premium watches in India under which brand name?

Introduction / Context:
This business awareness question focuses on brand strategy in the watch industry. Titan Industries, a leading Indian watch company, decided to move into the premium Swiss made segment. The question asks you to identify the specific brand name under which Titan launched its Swiss made luxury watches in the Indian market.

Given Data / Assumptions:
- Titan Industries is already known in India for its mass and mid range watches.- The company introduced a separate brand for Swiss made premium watches.- The options include several luxury sounding names, but only one belongs to Titan.- Some other names in the options may belong to unrelated luxury brands.

Concept / Approach:
When a company enters the luxury segment, it often creates a new brand to differentiate from its mainstream image. Titan chose the brand name Xylys for its Swiss made, high end timepieces. These watches were designed and manufactured in Switzerland but marketed heavily in India, emphasising Swiss precision with Indian marketing strength. Other names like Bvlgari are already established international luxury brands unrelated to Titan's own brand portfolio.

Step-by-Step Solution:
Step 1: Recall that Titan wanted to position a premium Swiss made line above its regular Titan and Sonata ranges.Step 2: Remember that the campaign for Swiss made Titan watches highlighted the distinct brand name Xylys and used celebrities in promotions.Step 3: Compare the options. Bvlgari is an Italian luxury brand, not owned by Titan. Insignia and Titan Sens do not match the known Titan Swiss premium brand.Step 4: Identify Xylys as the only name clearly associated with Titan's Swiss made launch.Step 5: Select Xylys as the correct answer.

Verification / Alternative check:
Another way to check is to recall watch counters in malls or advertisements. Titan showrooms typically display Xylys separately, emphasising its Swiss made label and higher price segment. Trade articles also mention Titan's strategy of using Xylys to compete with international luxury brands in the Indian market. Since Bvlgari is an established global brand and not a Titan creation, this further confirms that Xylys is the correct Titan brand.

Why Other Options Are Wrong:
Insignia: This does not correspond to Titan's main Swiss made premium brand and is not widely recognised as part of its watch portfolio.Bvlgari: A famous luxury brand in its own right, but it belongs to an international group and is not a Titan Industries brand.Titan Sens: The name suggests a Titan related label but is not the established brand used for Swiss made premium watches.

Common Pitfalls:
A common mistake is to be attracted to the most famous luxury name in the list, such as Bvlgari, without considering that the question asks specifically about Titan's own brand. Another pitfall is to assume that any name containing the word Titan must be correct, even when the actual brand launched in the premium Swiss category is different. To avoid such errors, always connect the brand explicitly mentioned in business news and advertisements with the company in question.

Final Answer:
The Swiss made premium watch brand launched in India by Titan Industries is Xylys.