Cafe Coffee Day entered into an agreement with which Indian airline to become the single point vendor supplying snacks and beverages on board its flights?

Introduction / Context:
This question is about a business partnership in the aviation and food service sector. Cafe Coffee Day is a well known Indian coffee chain that expanded beyond cafes into corporate and travel services. The question asks which airline selected Cafe Coffee Day as a single point vendor to supply snacks and beverages on board, reflecting brand collaboration and outsourcing of inflight catering for low cost carriers.

Given Data / Assumptions:
- Cafe Coffee Day is entering into an agreement with one airline only in the context of the question.- The role is that of a single point vendor for snacks and beverages served during flights.- The options are Indian (Indian Airlines), Air Sahara, Air Deccan and Kingfisher Airlines.- The time period is when low cost carriers were rising in India and seeking cost effective food partnerships.

Concept / Approach:
Air Deccan was India's pioneering low cost airline. To keep fares low, it simplified services but still needed reliable onboard snacks and beverages. Cafe Coffee Day partnered with Air Deccan to become a single point vendor, providing standardized food and drink offerings that matched the airline's brand as an affordable yet modern carrier. The other airlines either had different catering arrangements or were positioned differently in the market at that time.

Step-by-Step Solution:
Step 1: Recall which airline was known for innovation and partnerships with youth oriented brands like Cafe Coffee Day.Step 2: Connect Air Deccan with the low cost revolution in India and its need for simplified, outsourced inflight service.Step 3: Remember that news reports highlighted the tie up between Cafe Coffee Day and Air Deccan for onboard snacks and beverages.Step 4: Compare this with Indian Airlines and Air Sahara, which had more traditional catering arrangements.Step 5: Recognise that Kingfisher Airlines positioned itself as a full service premium airline with elaborate meals rather than a single vendor snack model.

Verification / Alternative check:
You can verify your reasoning by considering target customer segments. Cafe Coffee Day is a youth oriented coffee chain. Air Deccan targeted price sensitive travelers and used partnerships to add value without increasing fares too much. Their collaboration made strategic sense and was widely reported as a novel approach for onboard service. Thinking about which airline would most benefit from such a deal helps confirm that the correct answer is Air Deccan, not the more traditional carriers.

Why Other Options Are Wrong:
Indian (Indian Airlines): A national carrier with its own catering systems and multiple vendors, not singled out in reports as having Cafe Coffee Day as the exclusive vendor.Air Sahara: Another private airline, but it did not feature widely in the news for a unique Cafe Coffee Day collaboration.Kingfisher Airlines: Marketed itself as a premium full service brand with more elaborate inflight meals, not limited snack vending by a single vendor.

Common Pitfalls:
Learners may be influenced by brand popularity and assume that Kingfisher, being strongly marketed, had this partnership. Others might think of Indian Airlines due to its large fleet. However, the key is to match the low cost model of Air Deccan with a cost efficient yet recognizable partner like Cafe Coffee Day. Keeping an eye on such unique collaborations is important for business awareness questions in competitive exams.

Final Answer:
The airline that chose Cafe Coffee Day as the single point vendor for snacks and beverages on board was Air Deccan.