Decision making — Media credibility: which courses of action logically follow? Statement: The Secretary laments that electronic media is losing credibility and urges better communication with audiences and training to improve functioning. Which courses of action follow?

Difficulty: Easy

Correct Answer: Both I and II follow

Explanation:


Introduction / Context:
This “courses of action” problem asks what steps sensibly follow from a stated concern about media credibility. The Secretary highlights two needs: (1) regain credibility by improving communication with listeners and viewers, and (2) emphasize training for better functioning. Proposed actions should be practical, relevant, and aligned with these concerns.


Given Data / Assumptions:

  • The electronic media is perceived to be losing credibility.
  • Better engagement/communication with audiences is required.
  • Training is needed to improve operations and content quality.
  • Courses of Action I and II are: (I) gather organized feedback on programs; (II) identify critical areas where staff require training.


Concept / Approach:

  • To restore credibility, organizations must understand audience expectations and perceived gaps.
  • Skill deficits must be identified before effective training can be implemented.


Step-by-Step Solution:

Match concern (credibility, communication) with action (collect systematic feedback) to obtain actionable insights.Match concern (need for training) with action (identify training needs) to ensure targeted upskilling.Both actions directly operationalize the Secretary’s advice and are feasible and appropriate.


Verification / Alternative check:

Feedback loops and training-needs analysis are standard quality-improvement tools in media and service industries and logically follow from the statement.


Why Other Options Are Wrong:

Only I / Only II: Each alone addresses only part of the remedy; the statement calls for both communication improvement and training.Either I or II: Not an either–or choice; both are warranted.Neither: Contradicts the clear direction in the statement.


Common Pitfalls:

Assuming vague or punitive actions; effective solutions require listening to audiences and targeted staff development.


Final Answer:

Both I and II follow

More Questions from Course of Action

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