Critical Reasoning — Assumptions Advertisement slogan: “If you want to follow the footprints of an ideal leader, wear ‘X’ brand shoes.” Which assumptions are implicit in this message?

Introduction / Context:
This is a classic aspirational ad that links a product to admired traits (ideal leadership). We must identify the beliefs the ad relies on to persuade.

Given Data / Assumptions:

• I: Most people (or many in the target audience) like to become ideal leaders.
• II: One cannot become an ideal leader unless one wears X brand of shoes.

Concept / Approach:
Ads typically assume a desire (I) and exaggerate the product’s symbolic association. They do not literally claim the product is a necessary causal condition (II).

Step-by-Step Solution:
1) For the slogan to resonate, the audience must aspire to leadership excellence; otherwise, the association would not motivate purchase. Thus I is necessary.2) II is absurdly strong (a necessary condition) and is not implied. The ad suggests alignment with leadership symbolism, not a logical prerequisite for leadership.3) Negating I drains the ad of persuasive force; negating II leaves the ad’s symbolic appeal intact.

Verification / Alternative check:
Most brand-image ads operate via identification and aspiration, never by stating literal necessities.

Why Other Options Are Wrong:

• Only II / Both / Either: These misread hyperbole as a logical requirement.
• Neither: Undermines the motivational premise central to aspirational marketing.

Common Pitfalls:
Do not take persuasive metaphors as strict causal claims.

Final Answer:
Only assumption I is implicit