Difficulty: Easy
Correct Answer: Samsung Group
Explanation:
Introduction / Context:
This question belongs to international business awareness and asks about a specific alliance between an Indian hotel chain and a Korean hotel group. The key detail being tested is your knowledge that The Shilla Hotels and Resorts of Korea are part of a larger industrial conglomerate. Linking hotel brands with their parent chaebol groups is a common exam theme in business general knowledge.
Given Data / Assumptions:
- Taj Hotels from India formed a marketing alliance with The Shilla Hotels and Resorts.
- Shilla is a Korean hotel brand.
- We must identify the industrial group to which Shilla belongs.
- Four major Korean business groups are listed in the options.
Concept / Approach:
Korean chaebol groups such as Samsung, Hyundai, LG, and Daewoo have many subsidiaries in different sectors, including hospitality. The approach is to recall corporate structures and brand associations, particularly that The Shilla Hotels and Resorts are managed as part of the Samsung Group. Knowing such relationships helps in understanding cross border alliances and strategic partnerships between Indian firms and global conglomerates.
Step-by-Step Solution:
Step 1: Identify the core groups listed: Hyundai Group, LG Group, Samsung Group, and Daewoo Group.
Step 2: Recall that The Shilla Hotels and Resorts are widely mentioned in business references as being affiliated with the Samsung Group.
Step 3: Confirm mentally that LG, Hyundai, and Daewoo are known more for electronics, automobiles, ships, and heavy industry, with no widely cited connection to Shilla Hotels.
Step 4: Recognise that Samsung Group has diversified interests including electronics, insurance, and hospitality, under which Shilla Hotels operate.
Step 5: Therefore, select Samsung Group as the correct industrial group.
Verification / Alternative check:
This fact can be verified from standard GK compilations and business magazines, which describe The Shilla Hotels and Resorts as a luxury hotel brand under the Samsung Group. Remembering that Samsung is not only an electronics brand but also a diversified chaebol makes the connection easier to recall in an exam setting.
Why Other Options Are Wrong:
Hyundai Group is famous for automobiles and construction but not for Shilla Hotels. LG Group is better known for consumer electronics, chemicals, and telecommunications, not as the parent of Shilla. Daewoo Group historically had interests in automobiles and shipbuilding, but it is not the group controlling Shilla Hotels. Hence, these three options do not match the specific hotel brand mentioned in the question.
Common Pitfalls:
Candidates sometimes assume that because Samsung is strongly linked to electronics, a hotel brand must belong to some other group. Others may pick Hyundai or LG randomly, ignoring that Shilla is explicitly documented as part of Samsung. To avoid mistakes, it helps to memorise a few prominent ownership structures such as Shilla with Samsung and Lotte hotels with the Lotte Group.
Final Answer:
The Shilla Hotels and Resorts are affiliated to the Samsung Group.
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