For the term 2017 to 2018, who served as the president of the News Broadcasters Association (NBA) in India?

Introduction / Context:
The News Broadcasters Association, or NBA, is an industry body representing private television news and current affairs broadcasters in India. Its president plays an important role in articulating the collective position of member channels on issues related to regulation, ethics and media policy. Questions on current affairs and media institutions sometimes ask who held the post of NBA president for a particular year, as this reflects awareness of figures who influence news broadcasting standards.

Given Data / Assumptions:

We are asked to identify the president of the News Broadcasters Association for the year 2017 to 2018.
The options include Barun Das, K. V. L. Narayan Rao, Ashok Venkatramani and Rajat Sharma.
We assume that the question refers to the office bearer elected by the NBA board for that specific term and reported in media industry news.

Concept / Approach:
Rajat Sharma is a well known television journalist and chairman of India TV. He has served as president of the News Broadcasters Association for multiple terms. For the 2017 to 2018 term, he was once again elected or continued as president. Other names in the list, such as K. V. L. Narayan Rao and Ashok Venkatramani, have also been associated with NBA leadership in different years, which can cause confusion. The approach is to recall that for the 2017 to 2018 period specifically, exam focused current affairs material identifies Rajat Sharma as the president.

Step-by-Step Solution:
Step 1: Recall that Rajat Sharma, known for his show and his role at India TV, has been repeatedly in the news as president of the NBA. Step 2: Remember that K. V. L. Narayan Rao and Ashok Venkatramani have previously served as president or office bearers of the association in earlier terms. Step 3: Check exam oriented current affairs notes for 2017 and 2018, which mention that Rajat Sharma held the position of NBA president for that year. Step 4: Compare this recollection with the list of names in the options and identify Rajat Sharma as the correct match for the 2017 to 2018 term. Step 5: Select Rajat Sharma as the answer and eliminate the other names as belonging to different periods or roles.

Verification / Alternative check:
Reports in media industry publications and general news outlets confirm that Rajat Sharma, as chairman and editor in chief of India TV, was elected president of the News Broadcasters Association for the 2017 to 2018 term. NBA press statements from that time also list him as president, with other senior executives serving as vice presidents and office bearers. These independent confirmations align with the information presented in competitive exam material and support the selection of his name as the correct answer.

Why Other Options Are Wrong:
K. V. L. Narayan Rao of NDTV and Ashok Venkatramani of ABP News have significant roles in the Indian news broadcasting sector and have occupied leadership positions in the NBA or related bodies in previous years. However, they are not listed as presidents for the 2017 to 2018 term referenced in this question. Barun Das is associated with media management but is not recorded as the NBA president in that period. Therefore, none of these alternatives correctly answer the specific question about the 2017 to 2018 presidency.

Common Pitfalls:
Candidates sometimes mix up different terms of office and attribute the role to the wrong person because several of the names in the options have been prominent in the association at various times. Another pitfall is to select a familiar senior media figure without checking the exact year mentioned in the question. To avoid such confusion, aspirants should maintain a simple timeline of major office bearers in important industry associations, especially for the years they are likely to be tested on.

Final Answer:
For the term 2017 to 2018, the president of the News Broadcasters Association was Rajat Sharma.