The Government of India's programme "Khelo India" is primarily associated with the promotion of which of the following areas?

Introduction / Context:
The Government of India has launched several flagship programmes to promote development across different sectors such as education, science, sports, and culture. "Khelo India" is one of these initiatives and has received significant media coverage, especially during national youth games and school competitions. The question tests your ability to correctly identify the main sector in which the "Khelo India" programme operates and aims to bring reforms and promotion.

Given Data / Assumptions:

• The scheme mentioned is "Khelo India".
• Four broad sectors are listed as options: Science and Technology, Literature, Sports, and Music.
• We assume basic awareness of major national programmes and their focus areas.

Concept / Approach:
The phrase "Khelo India" literally means "Play India" in Hindi, which already hints at its connection with physical activity and games. The scheme was launched to strengthen the sports ecosystem in the country by addressing elements such as talent identification, infrastructure development, and competitive structure at the grassroots level. The programme supports school level and youth level competition, provides scholarships, and aims to make sports a mass movement. It is therefore clearly linked to sports rather than science, literature, or music.

Step-by-Step Solution:

Verification / Alternative check:
News reports and government advertisements about Khelo India typically show athletes, stadiums, and sports events rather than laboratories, libraries, or concert halls. This visual association reinforces the memory that Khelo India is about sports. Additionally, Ministry of Youth Affairs and Sports is the nodal ministry for this programme, which further confirms that the scheme belongs to the sports sector.

Why Other Options Are Wrong:

• Science and Technology: While India has schemes to promote innovation and research, they have different names and structures and are not called Khelo India.
• Literature: Literary promotion is managed through cultural bodies and academies, not through a programme named with a sports related slogan.
• Music: Music education and promotion fall within cultural and educational initiatives, not within the Khelo India framework.

Common Pitfalls:
This question is generally straightforward, but confusion may arise if a candidate has not followed recent government campaigns. Another minor pitfall is to overthink the answer and suspect a trick, even when the name clearly indicates sports. Staying calm and trusting simple linguistic cues such as "Khelo" meaning "play" can help avoid unnecessary doubt.

Final Answer:
The "Khelo India" programme is primarily associated with the promotion and development of Sports in India.