Which Indian state tourism department uses the motto A living heritage of heroism in its promotional campaigns?

Introduction / Context:
Indian states often use distinctive taglines and mottos in their tourism campaigns to capture the essence of their culture, history, and landscape. The motto A living heritage of heroism is closely associated with a state known for its forts, palaces, and stories of bravery. This question checks whether you can correctly connect that emotional slogan with the appropriate state tourism department.

Given Data / Assumptions:
- The motto given is A living heritage of heroism. - It is explicitly linked to tourism promotion. - Four Indian states are listed as options. - We assume the motto is an official or widely used tagline for that state's tourism department.

Concept / Approach:
The approach here relies on associating each state with its most prominent tourism image. Rajasthan is famous for Rajputana bravery, forts, palaces, and legendary tales of courage. The phrase living heritage of heroism fits that historical identity. Gujarat, Madhya Pradesh, and Himachal Pradesh also have strong tourism campaigns but different themes focusing on other aspects such as pilgrimage, wildlife, or mountains rather than primarily on historic heroism.

Step-by-Step Solution:
Step 1: Think about which state is most widely associated with heroic Rajput kings, warriors, and historical battles. Step 2: Rajasthan immediately stands out with cities such as Jaipur, Jodhpur, Udaipur, and Jaisalmer, all known for massive forts and stories of bravery. Step 3: Recall that Rajasthan Tourism campaigns often highlight the living heritage of its palaces, festivals, and folk traditions, making the motto very fitting. Step 4: Gujarat Tourism uses different taglines, and Madhya Pradesh promotes itself as the heart of India with focus on forests and heritage in a broader sense. Step 5: Himachal Pradesh tourism primarily emphasises hills, adventure, and natural beauty instead of heroism. Step 6: Hence, the only strongly matching state for the motto is Rajasthan.

Verification / Alternative check:
You can verify this by recalling tourism advertisements on television and print media, where Rajasthan Tourism frequently combines images of forts and royal processions with language about heritage and heroism. General knowledge books and exam oriented compilations also explicitly mention this tagline when listing important state tourism slogans.

Why Other Options Are Wrong:
Gujarat has its own distinct branding that does not rely heavily on the phrase heritage of heroism. Madhya Pradesh tourism refers to forests, temples, and historical sites but typically uses taglines linked to the idea of the heart of India. Himachal Pradesh positions itself as a land of snow, mountains, and adventure sports rather than as a region defined mainly by heroic historical narratives. Therefore these states do not match the specific motto given.

Common Pitfalls:
A common pitfall is to answer based only on partial phrase recognition of heritage and mistakenly choose any state rich in monuments. Another error is to overlook the word heroism and the strong association it has with Rajput history. Focusing on the full phrase A living heritage of heroism leads you to Rajasthan, which uniquely combines both heritage and heroic reputation.

Final Answer:
The motto A living heritage of heroism belongs to Rajasthan tourism.