Evaluating advertisement assumptions: The ad claims "Double your money in five months." Determine which assumption(s) are implicit for such a pitch (I: The assurance is not genuine; II: People want their money to grow).

Given data

• Advertisement promise: 'Double your money in five months.'
• Assumption I: The assurance is not genuine.
• Assumption II: People desire growth of their invested money.

Concept/ApproachAdvertisements rely on the audience's wants. They do not assume their own claim is false; that would defeat the persuasive purpose.

Step-by-step reasoning1) The pitch presupposes that the target audience is attracted by rapid growth of funds — Assumption II.2) Questioning genuineness (I) contradicts the advertiser's stance and is not necessary for the existence of the ad.

Verification/AlternativeEven if the offer were true or false, the ad's existence rests on the belief that people want quick returns.

Common pitfalls

• Projecting scepticism (I) as the advertiser's own assumption.

Final AnswerOnly assumption II is implicit.