Introduction / Context:
Advertising copy often leverages emotional triggers. The slogan “neighbour’s envy, owner’s pride” aims to attract buyers by combining aspirational identity (pride) with social comparison (envy). We must identify which assumptions are necessary for this creative to work as intended.
Given Data / Assumptions:
- Slogan built around envy and pride.
- Assumption I: Catchy, memorable slogans influence audiences.
- Assumption II: Envy exists toward neighbours’ better possessions.
- Assumption III: Consumers desire to own things that make others envy them.
Concept / Approach:
An ad is purposeless unless the message format (slogan) appeals to the target audience. The chosen theme also presupposes that social comparison and status signaling motivate purchases. Without II or III, the slogan’s psychological hook would fail.
Step-by-Step Solution:
I is implicit: the ad counts on a catchy line to capture attention and aid recall.II is implicit: the ad taps into an existing tendency to compare possessions with neighbours.III is implicit: it assumes buyers would like to experience “owner’s pride,” even if that also induces envy in others.
Verification / Alternative check:
Negate any of I–III and the creative strategy loses rationale: no appeal, no social-comparison effect, or no desire for status signals.
Why Other Options Are Wrong:
Pairs like I+II or II+III omit one crucial leg of the advertising logic.“None of these” contradicts the very use of the slogan.
Common Pitfalls:
Treating ads as mere information instead of persuasive messages rooted in psychology.
Final Answer:
All are implicit
Discussion & Comments