Statement: "Buy durable pillows of company 'X' . The pillows have been made from 100% imported downs and feather; have the natural property to take the contour and shape of your head, neck and shoulder while you sleep; and are very popular abroad as well as in the domestic market." - An advertisement Assumptions: I. Immense popularity of a product is a sign of the good quality of a product and its usefulness. II. People desire for blissful sleep that keeps them ticking for the rest of the day.