Critical Reasoning — Implicit Assumptions Advertisement claim: “Banking services are fine-tuned to meet growing business needs.” Assumptions to evaluate: I. Banking is a part of business activity. II. Industrialists prefer better banking services.

Difficulty: Medium

Correct Answer: Both I and II are implicit

Explanation:


Introduction / Context:
An advertisement positions banking services as tailored to “growing business needs.” We must extract the necessary beliefs about the relationship between banking and business customers for this pitch to be persuasive.


Given Data / Assumptions:

  • Claim: banking services align with business requirements.
  • Assumption I: banking functions are integral to business operations (payments, credit, trade services, cash management).
  • Assumption II: business customers (industrialists) value enhanced banking services and will be attracted by such positioning.


Concept / Approach:
Advertising presupposes relevance and demand: relevance that banking is a key business enabler, and demand that decision-makers prefer better, tuned services. Both are needed; without either, the pitch loses meaning.


Step-by-Step Solution:

1) If banking were unrelated to business, “fine-tuned to business needs” would be meaningless. So I is necessary.2) The ad banks on desire for improved service; if industrialists did not prefer better banking, the selling point would fail. Hence II is also necessary.


Verification / Alternative check:
Negate I: no link between banking and business—message has no audience. Negate II: industrialists indifferent—message loses persuasive force. Both negations undermine the ad’s logic, confirming both assumptions are implicit.


Why Other Options Are Wrong:

  • Only I / Only II: omits one of the two pillars (relevance and desire).
  • Either/Neither: fail the necessity test.


Common Pitfalls:
Interpreting “industrialists” narrowly. The assumption generalizes to business decision-makers who rely on banking.


Final Answer:
Both I and II are implicit

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